Taller Atlántico Contemporáneo
TAC is a contemporary chamber orchestra based in Galicia, Spain. A humble but ambitious project with a risky artistic vision, mixing "classical" music with other genres, sounds and experiences (video art, comedy, gastronomy...) This experimental essence needed to materialize through a distinctive visual universe, far from common places and the 'exclusivity' vibe that classical music communicates in more traditional graphic proposals.
The solution was a visual system based on an icon that connects with the orchestra's initials, a tuning fork and a bike, being the latter an important part of the group's history: the piece that brought the conductor and performers together for the very first time included them as a regular instrument (Eine Brise by Mauricio Kagel). An inside joke and a statement about their own weirdness.
The identity is completed with an atlantic beach colour palette, and a typographic composition language present throughout the entire communication.
